Why Small Businesses Branding Strategy Is Imperative | Digital ...

Everything you do is contributing to your brand

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It is very surprising how many of our ?clients ?are ignoring attention to their small business branding strategy. ?The objective of this article is to convince small business leaders why putting it on the priority list is critical to successful marketing.

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Let?s start this discussion with a common understanding of what your brand is and is not.

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First, what your brand is not:

• Your logo
• Your identity
• What you sell or your service
• What you say or think

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It is, quite simply, a representation of the emotional relationships you have with your customer. ?It is what your customers perceive of you and the value they derive from your business. ?

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So ? everything you and your staff does is creating your brand, whether you know it or not, or intend it or not. ?Every business has a brand ? the questions are is it explicit or implicit and how good is it?

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Makes sense then that you spend some energy making it something you believe will positively impact customers, and not just let it happen, right?

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If you want to improve your small business branding strategy , focus in these four areas:

-?? Customers relationships and trust

-?? Reputation for excellence in your products and service

-?? Compelling value proposition

-?? ?WOW? customer experience

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Is your brand creating the necessary ties with your customers and potential customers to rise above an overstimulated marketplace?

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Feelings have a critical role in the way customers are influenced.

-???David Freemantle

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Please share a story on your branding experiences.

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Digital Spark Marketing will stretch your thinking and your ability to adapt to change. ?We also provide some fun and inspiration along the way.

Click?here?to learn more about us.?

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Read more:

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A Story of Amazon and Listening to Customer Inputs

How Much Does Customer Response Time Matter?

A Story of JetBlue?s Customer Experience Strategy??

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Source: http://www.digitalsparkmarketing.com/2012/08/23/small-business-branding-strateg/

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